Switch ON the Night
Olmeca is a tequila made in Mexico that is exported to different countries which needed a document that included global design guidelines for bite-size content for markets to create local content in each country and fit within the overall look & feel of the brand.
Alcohol & Spirits
The digital guidelines and content had to be created under the concept of the campaign at that time. In a party atmosphere where Tequila Olmeca was the trigger of the night to live each moment as unique.